{"id":161,"date":"2026-06-03T19:40:18","date_gmt":"2026-06-03T19:40:18","guid":{"rendered":"https:\/\/americanindustryreview.com\/?p=161"},"modified":"2026-06-03T19:40:18","modified_gmt":"2026-06-03T19:40:18","slug":"senators-urge-quick-action-to-halt-college-sports-decay","status":"publish","type":"post","link":"https:\/\/americanindustryreview.com\/?p=161","title":{"rendered":"Senators urge quick action to halt college sports decay"},"content":{"rendered":"
\n

Senators and college officials on Wednesday urged swift action on a bipartisan measure that aims to overhaul a college athletics system they say hemorrhages money and hinders student-athletes \u2014 even as two powerful conferences said they would seek changes.<\/p>\n

Read more Cornyn\u2019s loss proves election rules still apply<\/a><\/p>\n

During a much-anticipated Senate Commerce Committee hearing, both the bill\u2019s authors \u2014 Chair Ted Cruz, R-Texas, and ranking member Maria Cantwell, D-Wash. \u2014 spoke in dire terms about the trajectory of college athletics. Cantwell warned against \u201can arms race of money\u201d and Cruz said \u201ccollege athletics is being torn apart.\u201d<\/p>\n

The three-hour hearing featured no major criticisms of the bill and appeared aimed at drumming up support for it ahead of a committee markup and possible floor action.<\/p>\n

Cruz noted that a related but much different House bill was yanked from consideration twice over the last six months, calling the Senate measure\u00a0\u201cthe only bipartisan bill\u201d in town and \u201cthe last, best hope we have to save college sports.\u201d<\/p>\n

However, Sen. Bernie Moreno, R-Ohio, signaled that he likely would seek changes for more-targeted antitrust language for the NCAA and a prohibition on men playing in women\u2019s sports.<\/p>\n

And Sen. Ben Ray Luj\u00e1n, D-N.M., said he would like to work on language that would restrict the movement of coaches from program to program, because \u201cthe market for coaches is a bit of a mess as well.\u201d<\/p>\n

Nick Saban, a legendary head coach who won seven national championships, endorsed the Senate bill said college sports \u2014 and especially football \u2014 has devolved into a \u201cpay-for-play\u201d system. Such a model, unless modified by Congress, would be unsustainable and force many institutions of higher learning to shut down non-revenue-generating sports, Saban and other college officials warned the panel.<\/p>\n

\u201cWe cannot have a pay-for-play system and then continue to cut this many women and Olympic athletes in various programs,\u201d Saban said. \u201cJust since 2023, over 100 programs and more than 1,000 athletic scholarships and rosters in women and Olympic sports have been eliminated \u2014 and it\u2019s going to get worse.\u201d<\/p>\n

He also told the committee, \u201cCongress does not need to micromanage college athletics.\u201d<\/p>\n

The so-called \u201cNIL era,\u201d in which student-athletes can legally profit from their name, image and likeness, has cost college athletic programs a collective $5 billion over the last year, Cantwell said. Part of those growing losses are quickly expanding costs of football \u2014 and, to a lesser extent, basketball \u2014 rosters.<\/p>\n

In a rare scene on Capitol Hill in the age of strong partisanship, conservative senators like Marsha Blackburn, R-Tenn., appeared to agree with progressive panel members such as Cantwell and Andy Kim, D-N.J.\u00a0<\/p>\n

Sen. Eric Schmitt, R-Mo., who played football and baseball at Truman State University, said his constituents have asked him why Congress is getting involved in this. His reply: \u201cThe truth is, Congress is the only entity on the planet that can provide the antitrust exemption status to empower a governing body to set the rules and to enforce the rules.\u201d<\/p>\n

What\u2019s more, only federal legislation could create the Cruz-Cantwell measure\u2019s proposed five-year eligibility window for student-athletes and limit players to two trips through the controversial transfer portal, he said.\u00a0<\/p>\n

\u201cNo one else can do it. It is up to us,\u201d Schmitt said of lawmakers. \u201cAnd if we don\u2019t do it, I think if we\u2019re having a hearing two years from now, shame on us. Because it\u2019s going to look a lot different \u2014 and it won\u2019t be better.\u201d<\/p>\n

Sen. Lisa Blunt Rochester, D-Del., said she wanted the committee to hear from more advocates for non-revenue-generating sports and women\u2019s sports, as well as officials from smaller institutions and historically Black colleges and universities.<\/p>\n

Read more Congress finds a unifying issue \u2014 geothermal energy<\/a><\/p>\n

She also said some student-athletes, labor unions and civil rights organizations have expressed concerns about the measure to her. She did not elaborate on those worries. Blunt Rochester also expressed concerns that the bill could force players and their families to pay any legal fees needed to resolve disputes with institutions and conferences.<\/p>\n

The most sweeping provisions of the Senate bill would establish nationwide rules for student-athletes to earn money from their name, image and likeness, known as NIL. It would hand the NCAA \u2014 or a to-be-established national governing entity \u2014 some limited antitrust power to enforce its rules and create a potential revenue-sharing system, while remaining neutral on the question of whether student-athletes could be considered university employees.\u00a0<\/p>\n

The measure also would prohibit the creation of a so-called superconference, such as a breakaway league composed of the existing members of the Southeastern and Big 10 conferences. But senators and witnesses warned that kind of realignment would exclusively benefit those conferences\u2019 34 members, popular independent Notre Dame and maybe a small handful of ACC and Big 12 members that are household names.<\/p>\n

Cantwell said she had received a letter from officials from the Atlantic Coast and Big 12 conferences expressing their worry that \u201csomebody\u2019s going to come in and rearrange the deck chairs of those conferences, steal the \u2018eyeball schools,\u2019 and then basically leave everybody with everything else.\u201d<\/p>\n

Pete Bevacqua, Notre Dame athletics director, told the committee that without the Senate legislation, \u201cyou\u2019re going to see certain schools invest, maybe almost singularly, in certain sports.\u201d<\/p>\n

\u201cThe inevitable outcome is there\u2019s going to be a small handful of schools that will differentiate themselves from others and play football at a superleague level,\u201d Bevacqua said. \u201cI don\u2019t think it\u2019s good for college football to be a mini-NFL. That\u2019s not the spirit of college football. That\u2019s not what college football is about.\u201d<\/p>\n

\u2018Unresolved\u2019<\/strong><\/h2>\n

Pushback on the idea of the SEC and Big 10 breaking away came after those conferences on Tuesday night cast some doubt over the legislation ahead of a markup, which committee aides said could occur later this month.<\/p>\n

In a joint statement released on X late Tuesday night, the so-called \u201cPower Two\u201d conferences said they oppose the Cruz-Cantwell measure \u201cas drafted.\u201d The conferences said they would support \u201ca sustainable national framework for college sports \u2014 one with an effective transfer portal, clear eligibility standards, and protections and benefits for student-athletes.\u201d<\/p>\n

\u201cThe bill leaves critical issues unresolved. It does not meaningfully preempt the patchwork of state laws or provide the protections needed to make and enforce consistent rules, both essential to long-term stability in college athletics,\u201d the SEC and Big 10 said. \u201cIt also shifts ongoing rulemaking to Congress, limiting the ability to adapt quickly as the landscape evolves. Rather than reducing litigation, the bill likely expands it without offering clear alternatives for dispute resolution.\u201d<\/p>\n

The SEC and Big 10 statement also pointed to how the Senate measure would establish a revenue-sharing pool if 102 of the 138 Football Bowl Subdivision institutions agree to participate, which would \u201cresult in fewer student-athletes receiving direct revenue share payments.\u201d<\/p>\n

A Democratic Commerce Committee aide said panel members and staff were not surprised by the initial pushback from the SEC and Big 10, saying they felt \u201coptimistic\u201d that the conferences said they intended to work with Cruz and Cantwell to alter the measure.<\/p>\n

The committee has yet to set a date for a markup, with aides saying Wednesday they hoped to learn enough during the hearing to move toward a markup soon.<\/p>\n

Gordon Gee, who has helmed several major universities and backs the Cruz-Cantwell measure, warned that college athletics has hit an \u201cexistential crisis,\u201d urging Congress to take \u201cbold action\u201d to fix an \u201cunsustainable system.\u201d<\/p>\n

\u201cCollege football already has twice the viewership as the NBA, but half the media revenue,\u201d Gee said. \u201cNow, that just seems to me to be unsustainable \u2014 it\u2019s something that we cannot really be able to even understand.\u201d<\/p>\n

Read more An autopsy of the DNC campaign autopsy<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Senators and college officials on Wednesday urged swift action on a bipartisan measure that aims to overhaul a college athletics system they say hemorrhages money and hinders student-athletes \u2014 even as two powerful conferences said they would seek changes. 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